The White House announced on April 14, 2016 that President Barack Obama would be the commencement speaker for the Air Force Academy’s Class of 2016 graduation ceremony to be held at Falcon Stadium on June 2, 2016. To coincide with this event, the Military Religious Freedom Foundation prepared a media blitz to increase public focus on USAFA’s continual violations of both the establishment clause and military regulations by routinely endorsing Christian fundamentalism. MRFF’s media blitz was based on a slightly sarcastic and straightforward question (Welcome Mr. President to Our AF Academy, Why is Jesus Commander in Chief Here?) to be asked via multiple media venues around Colorado Springs, CO.
Lamar Advertising rejected MRFF’s contract to publish this important question as being “not factual”. A clearly hypocritical decision based Lamar’s history of approving previous billboard contracts with MRFF and their tendency to approve religious based billboards with such “factual” religious messages like “Big Bang Theory, You’ve Got To Be Kidding – God”. MRFF was able to have its question posted from May 23 to June 5, 2016 on a billboard with a competing advertising company located on a major intersection in Colorado Springs. On the mornings of May 31st and June 1st, 2016 an airplane pulled a banner all over the skies of Colorado Springs between 10:30am and 12:30pm asking “WHY IS JESUS COMMANDER IN CHIEF AT USAFA?” Finally, MRFF saturated the airwaves with 15 second TV commercials 1,322 times from May 27 through June 2, 2016 with this same question on cable TV throughout Colorado Springs on FOX News, MSNBC, CNBC and CNN.